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1. Will you ever be required to make the decision to cancel a marketing campaign due to its poor performance?
No, you should always stand by your original strategy. If it was well planned in the beginning it is bound to become successful in the long run.
Yes, a marketing campaign should be abandoned the moment it begins to underperform or not meet expectations.
Yes, if evaluation shows a campaign has failed or is seriously underperforming, and adjustments do not appear to fix the problem, then cancelling the program may be necessary.
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