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1. Why is a marketing audit a useful tool to monitor the performance of your marketing strategy?
A marketing audit is not a useful tool as it is expensive and time consuming. A far better option is to conduct only internal performance monitoring.
While a marketing audit is a reasonable option, the information they provide is sometimes biased and cannot always be relied upon.
A marketing audit is a useful tool as it provides independent, periodic and comprehensive information that can be used to assess and improve your marketing strategy.
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