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1. Why is it important to maintain integrated online and offline marketing?
To deliver information that is consistent with both modes of marketing.
The two modes of marketing should never be integrated. It should operate in isolation of the other in order to achieve long term benefits.
Integrating online and offline marketing is not that important. It%u2019s a waste of time and the business would be better off in the long term if there were two separate departments for the control of the two modes.
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