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• What is Marketing?

  • Marketing Philosophy

  • Competitive Strategies

  • Marketing Objectives

  • Unique Selling Proposition

  • Business vs Consumer Markets

• Understanding your Market

  • Identifying Customers

  • Identifying Competitors

  • PEST Analysis

  • Marketing Research

  • Understanding Trends in the Market

  • SWOT Analysis

  • Points of Difference and Points of Parity

• Marketing Planning

  • Market Segmentation

  • Targeting

  • Positioning

  • Marketing Mix

• Advertising and Promotions

  • Advertising

  • Direct Mail

  • Personal Selling

  • Sales Promotions

  • Public Relations

  • Internet Marketing

  • Integrated Online and Offline Offerings

• Review and Improve

  • Monitoring Performance

  • Reviewing Key Performance Indicators

  • Adjusting a Marketing Campaign

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