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Chapter 1: What is Marketing? |  Print all parts |  |
This chapter assists you in understanding the basic concept of marketing, the competitive strategies that you could adopt in your marketing process as well as the importance of defining your marketing objectives.
It also guides you in developing your unique selling proposition as well as developing marketing strategies for business and consumer markets.
Click on a heading below to begin.
You can also watch videos, listen to audio, download a PDF or start the quiz.
1.1 Marketing Philosophy
1.2 Competitive Strategies
1.3 Marketing Objectives
1.4 Unique Selling Proposition
1.5 Business vs Consumer Markets
