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Chapter 2: Understanding your Market |  Print all parts |  |
This chapter assists you in understanding your market by focusing on identifying your consumers, competitors and the external factors that influence your business. It also guides you in conducting market research, identifying trends and conducting a SWOT analysis in order to identify your points of difference and points of parity.
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2.1 Identifying Customers
2.2 Identifying Competitors
2.3 PEST Analysis
2.4 Marketing Research
2.5 Understanding Trends in the Market
2.6 SWOT Analysis
2.7 Points of Difference and Points of Parity
