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Chapter 5: Strategy and Implementation |  Print all parts |  |
This chapter describes various product pricing techniques, product distribution methods and discusses the various advertising and promotion options available to your business.
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5.1 The Four P's of Marketing
5.2 Covering Your Costs
5.3 Types of Pricing
5.4 Distribution
5.5 Competitive Strategies
5.6 Advertising and Promotions
