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Chapter 3: Market Analysis |  Print all parts |  |
This chapter helps you to develop the part of the business plan that builds a profile of your business. It focuses on understanding the market and where your business fits best along with developing competitive strategies.
You can use this information to help you as you work through the development of your business plan.
Click on a heading below to begin.
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3.1 Market Research
3.2 Defining and Measuring Market Demand
3.3 Competitor Analysis
3.4 Segmentation, Targeting and Positioning
3.5 Differentiation
3.6 Forecasting Future Demand
