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Chapter 2: Export Checklist and SWOT... are you ready? |  Print all parts |  |
This chapter looks at the internal and external factors that are likely to influence the competitive strategy and export potential of a business. It covers SWOT analysis and export readiness assessment.
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2.1 SWOT Analysis
2.2 Product Potential
2.3 Ready to Export?
2.4 Export Market Opportunities
2.5 Export Planning Guide
